One man should not be afraid of improving his posessions, lest they be taken away from him, or another deterred by high taxes from starting a new business. Rather, the Prince should be ready to reward men who want to do these things and those who endeavour in any way to increase the prosperity of their city or their state.
There are three kinds of brains: One understands of itself, another can be taught to understand, and the third can neither understand to itself or be taught to understand.
Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.
If the present be compared with the remote past, it is easily seen that in all cities and in all peoples there are the same desires and the same passions as there always were.
Men are of three different capacities: one understands intuitively; another understands so far as it is explained; and a third understands neither of himself nor by explanation. The first is excellent, the second, commendable, and the third, altogether useless.
That prince is highly esteemed who conveys this impression of himself, and he who is highly esteemed is not easily conspired against; for, provided it is well known that he is an excellent man and revered by his people, he can only be attacked with difficulty.
In the same manner, having been reduced by disorder, and sunk to their utmost state of depression, unable to descend lower, they, of necessity, reascend; and thus from good they gradually decline to evil, and from evil again return to good. The reason is, that valor produces peace; peace, repose; repose, disorder; disorder, ruin; so from disorder order springs; from order virtue, and from this, glory and good fortune.
Men are less hesitant about harming someone who makes himself loved than one who makes himself feared because love is held together by a chain of obligation which, since men are wretched creatures, is broken on every occasion in which their own interests are concerned; but fear is sustained by dread of punishment which will never abandon you.