A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
In the works of Lucretius, we find two reasons why we shouldn't worry about death. If you have had a successful life, Lucretius tell us, there's no reason to mind its end. And, if you haven't had a good time, "Why do you seek to add more years, which would also pass but ill?"
If people are highly successful in their professions they lose their sense. Sight goes. They have no time to look at pictures. Sound goes. They have no time to listen to music. Speech goes. They have no time for conversation. Humanity goes. Money making becomes so important that they must work by night as well as by day. Health goes. And so competitive do they become that they will not share their work with others though they have more themselves. What then remains of a human being who has lost sight, sound, and sense of proportion? Only a cripple in a cave.
To believe in the supernatural is not simply to believe that after living a successful, material, and fairly virtuous life here one will continue to exist in the best-possible substitute for this world, or that after living a starved and stunted life here one will be compensated with all the good things one has gone without: it is to believe that the supernatural is the greatest reality here and now.
Himmlisch ist's wenn ich bezwungen Meine irdische Begier; Aber doch wenn's nich gelungen Hatt' ich auch recht huebsch Plaisir! Loosely translated: It is heavenly, when I overcome My earthly desires But nevertheless, when I'm not successful, It can also be quite pleasurable.
We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.
Scientists constantly get clobbered with the idea that we spent 27 billion dollars on the Apollo programs, and are asked "What more do you want?" We didn't spend it; it was done for political reasons. ... Apollo was a response to the Bay of Pigs fiasco and to the successful orbital flight of Yuri Gagarin. President Kennedy's objective was not to find out the origin of the moon by the end of the decade; rather it was to put a man on the moon and bring him back, and we did that.
There are a lot of ways to become a failure, but never taking a chance is the most successful. As long as you derive inner help and comfort from anything, keep it.
The way to be successful is through preparation. It doesn't just happen. You don't wake up one day and discover you're a lawyer any more than you wake up as a pro football player. It takes time.