If I had my way, I would write the word 'insure' over every door of every cottage and upon the blotting pad of every public man, because I am convinced that, for sacrifice that are conceivably small, families can be secured against catastrophes which otherwise would smash them forever.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
I can easily believe it. Women of that class have great opportunities, and if they are intelligent may be well worth listening to. Such varieites of human nature as they are in the habit of witnessing! And it is not merely in its follies, that they are read; for they see it occasionally under every circumstance that can be most interesting or affecting. What instances must pass before them of ardent, disinterested, self-denying attachment, of heroism, fortitude, patience, resignation-- of all the sacrifices that ennoble us most. A sick chamber may often furnish the worth of volumes.
Our German language has a word which in a magnificent way denotes conduct based on this spirit: doing one's duty [Pflichterfüllung]-which means serving the community instead of contenting oneself. We have a word for the basic disposition which underlies conduct of this kind in contrast to egoism and selfishness-idealism. By 'idealism' we mean only the ability of the individual to sacrifice himself for the whole, for his fellow men.
Men who have sacrifice their well-being, and even their lives, for the cause of truth or the public good, are, from an empirical point of view - which scorn ("fait fi", Fr.) virtue and altruism - regarded as insane or fools; but, from a moral standpoint, they are heros who do honour ("qui honorent", Fr.) humanity.
The sacrifice which causes sorrow to the doer of the sacrifice is no sacrifice. Real sacrifice lightens the mind of the doer and gives him a sense of peace and joy. The Buddha gave up the pleasures of life because they had become painful to him.
Live in the world without any idea of what is going to happen. Whether you are going to be a winner or a loser, it doesn't matter. Death takes everything away. Whether you lose or win is immaterial. The only thing that matters, and has always been, is how you played the game. Did you enjoy it? - the game itself - then each moment is of joy. You never sacrifice the moment for the future.
I forget what killed it. I think it was her proposing to sacrifice the whole world for me. That is always a dreadful moment. It fills one with the terror of eternity.
Do you suppose that sacrifice is the hallmark of moral action?--Just stop to consider whether sacrifice is not involved in every action that is done with deliberation, the worst as well as the best.
An ideal sanctified by the sacrifices of such master spirits as Lenin cannot go in vain, the noble example of their renunciation will be emblazoned for ever and quicken and purify the ideal as time passes.
You must be prepared for further efforts of mind and body and further sacrifices to great causes, if you are not to fall back into the rut if inertia, the confusion of aim and the craven fear of being great.