To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
The place whereon the priest formerly raveled out the small intestine of the sacrificial victim for purposes of divination and cooked its flesh for the gods. The word is now seldom used, except with reference to the sacrifice of their liberty and peace by a male and a female fool.
It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.
Every man has his price. This is not true. But for every man there exists a bait which he cannot resist swallowing. To win over certain people to something, it is only necessary to give it a gloss of love of humanity, nobility, gentleness, self-sacrifice - and there is nothing you cannot get them to swallow. To their souls, these are the icing, the tidbit; other kinds of souls have others.
I want our enemies to understand that don't think that their violent acts are going to cause this president to leave before the job is done. And I want our troops to understand we respect them and that the sacrifices they make are noble and necessary for peace.
Do you suppose that sacrifice is the hallmark of moral action?--Just stop to consider whether sacrifice is not involved in every action that is done with deliberation, the worst as well as the best.
My belief is firm in a law of compensation. The true rewards are ever in proportion to the labor and sacrifices made. This is one of the reasons why I feel certain that of all my inventions, the Magnifying Transmitter will prove most important and valuable to future generations. I am prompted to this prediction not so much by thoughts of the commercial and industrial revolution which it will surely bring about, but of the humanitarian consequences of the many achievements it makes possible. Considerations of mere utility weigh little in the balance against the higher benefits of civilization.
The consequences of war are dire, the sacrifices immeasurable. We may have occasion in our lifetime to once again rise up in defense of our freedom, and pay the wages of war. But we ought not we will not travel down that hellish path blindly.
All change requires effort and sacrifice. Sometimes action plans fail because they are based on the idea that there is a 'magic bullet' which on its own can solve our problems.This is not true. Complex human problems typically require complex solutions with many different components.
We are not deceived by their pretenses to piety. We have seen their kind before. They are the heirs of all the murderous ideologies of the 20th century. By sacrificing human life to serve their radical visions - by abandoning every value except the will to power - they follow in the path of fascism, and Nazism, and totalitarianism. And they will follow that path all the way, to where it ends: in history's unmarked grave of discarded lies.