Acts of sacrifice and decency without regard to what's in it for you create a ripple effect. Ones that lift up families and communities, that spread opportunity.
Let us admit, without bitterness, that the individual has his distinct interests and can, without felony, stipulate for those interests and defend them. The present has its pardonable amount of egotism; momentary life has its claims, and cannot be expected to sacrifice itself incessantly to the future. The generation which is in its turn passing over the earth is not forced to abridge its life for the sake of the generations, its equals after all, whose turn shall come later on.
Men who have sacrifice their well-being, and even their lives, for the cause of truth or the public good, are, from an empirical point of view - which scorn ("fait fi", Fr.) virtue and altruism - regarded as insane or fools; but, from a moral standpoint, they are heros who do honour ("qui honorent", Fr.) humanity.
We must plunge heart and soul and body into the work. And until we are ready to sacrifice everything else to one Idea and to one alone, we never, never will see the Light.
As Americans, we want peace - we work and sacrifice for peace. But there can be no peace if our security depends on the will and whims of a ruthless and aggressive dictator. I'm not willing to stake one American life on trusting Saddam Hussein.
Would we codify the laws that should reign in households, and whose daily transgression annoys and mortifies us, and degrades our household life, we must adorn every day with sacrifices. Good manners are made up of petty sacrifices.
Live in the world without any idea of what is going to happen. Whether you are going to be a winner or a loser, it doesn't matter. Death takes everything away. Whether you lose or win is immaterial. The only thing that matters, and has always been, is how you played the game. Did you enjoy it? - the game itself - then each moment is of joy. You never sacrifice the moment for the future.
All the stories and descriptions of that time without exception peak only of the patriotism, self-sacrifice, despair, grief, and heroism of the Russians. But in reality it was not like that...The majority of the people paid no attention to the general course of events but were influenced only by their immediate personal interests.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.