First, therefore, [the Jew] goes about making up to the people for his previous sins against them. He begins his career as the 'benefactor' of mankind. Since his new benevolence has a practical foundation, he cannot very well adhere to the old Biblical recommendation, that the left hand should not know what the right hand giveth.
Truth is no harlot who throws her arms round the neck of him who does not desire her; on the contrary, she is so coy a beauty that even the man who sacrifices everything to her can still not be certain of her favors.
We must plunge heart and soul and body into the work. And until we are ready to sacrifice everything else to one Idea and to one alone, we never, never will see the Light.
If we make sacrifices in doing good or in doing ill, it does not alter the ultimate value of our actions; even if we stake our life in the cause, as martyrs do for the sake of our church : it is a sacrifice to our longing for power, or for the purpose of conserving our sense of power.
Every man has his price. This is not true. But for every man there exists a bait which he cannot resist swallowing. To win over certain people to something, it is only necessary to give it a gloss of love of humanity, nobility, gentleness, self-sacrifice - and there is nothing you cannot get them to swallow. To their souls, these are the icing, the tidbit; other kinds of souls have others.
A man's life is of more value than a woman's. It has larger issues, wider scope, greater ambitions. Our lives revolve in curves of emotions. It is upon lines of intellect that a man's life progresses. I have just learnt this, and much else with it, from Lord Goring. And I will not spoil your life for you, nor see you spoil it as a sacrifice to me, a useless sacrifice.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.