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  • Sun Tzu Quotes   450
  • When the enemy's envoy's speak in humble terms, but continues his preparations, he will advance. When their language is deceptive but the enemy pretentiously advances, he will retreat. When the envoys speak in apologetic terms, he wishes a respite. When without a previous understanding the enemy asks for a truce, he is plotting. When the enemy sees an advantage but does not advance to seize it, he is fatigued.
    • 5 years ago



    Tags : Sun Tzu Quotes , Art Quotes , War Quotes
  • Therefore I say: know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.
    • 5 years ago



    Tags : Sun Tzu Quotes , Military Quotes , Winning Quotes
  • One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
    • 5 years ago



    Tags : Sun Tzu Quotes , Punishment Quotes , Stupidity Quotes
  • The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
    • 5 years ago



    Tags : Sun Tzu Quotes , Art Quotes , Military Quotes
  • Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow...they have form but are formless. They are skilled in both planning and adapting and need not fear the result of a thousand battles: for they win in advance, defeating those that have already lost.
    • 5 years ago



    Tags : Sun Tzu Quotes , Winning Quotes , Rivers Quotes
  • Spies cannot be usefully employed without a certain intuitive sagacity; They cannot be properly managed without benevolence and straightforwardness; Without subtle ingenuity of mind, one cannot make certain of the truth of their reports; Be subtle! be subtle! and use your spies for every kind of warfare; If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told.
    • 5 years ago



    Tags : Sun Tzu Quotes , Art Quotes , Military Quotes