When your weapons are dulled and ardour damped, your strength exhausted and treasure spent, neighboring rulers will take advantage of your distress to act. And even though you have wise counsellors, none will be able to lay good plans for the future. Thus, while we have heard of blundering swiftness in war, we have not yet seen a clever operation that was prolonged.
If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say: "Begin by seizing something which your opponent holds dear; then he will be amenable to your will." Rapidity is the essence of war: take advantage of the enemy's unreadiness, make your way by unexpected routes, and attack unguarded spots.
Do not press an enemy at bay. Prince Fu Ch'ai said: "Wild beasts, when at bay, fight desperately. How much more is this true of men! If they know there is no alternative, they will fight to the death.
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.