It is one of the great troubles of life that we cannot have any unmixed emotions. There is always something in our enemy that we like, and something in our sweetheart that we dislike.
Now we will no longer concede so easily that anyone has the truth; the rigorous methods of inquiry have spread sufficient distrust and caution, so that we experience every man who represents opinions violently in word and deed as any enemy of our present culture, or at least as a backward person. And in fact, the fervor about having the truth counts very little today in relation to that other fervor, more gentle and silent, to be sure, for seeking the truth, a search that does not tire of learning afresh and testing anew.
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.