The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
So the principles of warfare are: Do not depend on the enemy not coming, but depend on our readiness against him. Do not depend on the enemy not attacking, but depend on our position that cannot be attacked.
Liberal institutions straightway cease being liberal the moment they are soundly established: Once this is attained, no more grievous and more thorough enemies of freedom exist than liberal institutions.
Every fanatic or enemy of virtue is not at liberty to misrepresent the greatest geniuses and most heroic defenders of all that is valuable in this mortal world.
The best time to stop a fight is before it starts.
The best vitamin for developing friends is B1.
The best way to destroy an enemy in to make him a friend.