You can't motivate a group of people or a Team. You have to motivate people individually, and that motivation has to be in an environment in which that person has a goal - something they want to accomplish in their lives.
I was born January 6, 1937, eight years after Wall Street crashed and two years before John Steinbeck published The Grapes of Wrath, his Pulitzer Prize-winning novel about the plight of a family during the Great Depression.
After landing his invasion forces on the shores of some country, the sixteenth-century Spanish conquistador Hernan Cortes would immediately burn his own boats. He was sending his army a message: "We can't turn back. Either we succeed here or we die here." Excuses were not an option.
My first assistant-coaching job in football was at William & Mary in 1961. The pay wasn't much, so to get $300 more per year, I agreed to coach the golf team. I didn't even know how to keep score, and really, my main job was not to wreck the van on the way to tournaments.