I became so frustrated with visiting inner-city schools (in America) that I just stopped going. The sense that you need to learn just isn't there. If you ask the kids what they want or need, they will say an iPod or some sneakers. In South Africa, they don't ask for money or toys. They ask for uniforms so they can go to school.
I interviewed - no - had lunch with Harper Lee several years ago, trying to convince Harper Lee to do "To Kill a Mockingbird" for the book club. She wouldn't do it. She said, "Honey, I said everything I wanted to say."
Let excellence be your brand... When you are excellent, you become unforgettable. Doing the right thing, even when nobody knows you're doing the right thing will always bring the right thing to you.