It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
Investors making purchases in an overheated market need to recognize that it may often take an extended period for the value of even an outstanding company to catch up with the price they paid.
We love kitties, gawd bless their little whiskers, and we don't give a damn whether they or we are superior or inferior! They're confounded pretty, and that's all we know and all we need to know!