Every idea has to become broad till it covers the whole of this world, every aspiration must go on increasing till it has engulfed the whole of humanity, nay, the whole of life, within its scope.
You do not know the unfathomable cowardice of humanity...servile in the face of force, pitiless in the face of weakness, implacable before blunders, indulgent before crimes...and patient to the point of martyrdom before all the violences of bold despotism.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Aus so krummen Holze, als woraus der Mensch gemacht ist, kann nichts ganz Gerades gezimmert werden. Out of the crooked timber of humanity, no straight thing can ever be made.
Act in such a way that you treat humanity, whether in your own person or in the person of any other, never merely as a means to an end, but always at the same time as an end.