Look not at what is contrary to propriety; listen not to what is contrary to propriety; speak not what is contrary to propriety; make no movement which is contrary to propriety.
In the early '90s I was floating somewhere between the Brat Pack/Andrew McCarthy/James Spader/Pretty In Pink kind of stuff and the alterna-pop look, crossed with a very distinct grunge sensibility.
Do not look only at yourself, and you will see much. Do not justify yourself, and you will be distinguished. Do not brag, and you will have merit. Do not be prideful, and your work will endure.
Beautifully shot, impeccably paced, it was a clear, unrelenting look at the National Trust, its friends and enemies, and it makes you want to burn your passport and beg the Luftwaffe to have another go.
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.