I started making photographs as if I were a child myself. This got me to look at things more closely, more slowly, and from vantage points I hadn't considered before.
Beautifully shot, impeccably paced, it was a clear, unrelenting look at the National Trust, its friends and enemies, and it makes you want to burn your passport and beg the Luftwaffe to have another go.
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.