The analogy I like is this imagine being able to see the world but you are deaf, and then suddenly someone gives you the ability to hear things as well - you get an extra dimension of perception.
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
In every true searcher of Nature there is a kind of religious reverence, for he finds it impossible to imagine that he is the first to have thought out the exceedingly delicate threads that connect his perceptions
Things which we see are not by themselves what we see ... It remains completely unknown to us what the objects may be by themselves and apart from the receptivity of our senses. We know nothing but our manner of perceiving them.
Through our eyes, the universe is perceiving itself. Through our ears, the universe is listening to its harmonies. We are the witnesses through which the universe becomes conscious of its glory, of its magnificence.
The proper stuff of fiction' does not exist; everything is the proper stuff of fiction, every feeling, every thought; every quality of brain and spirit is drawn upon; no perception comes amiss.
We ourselves introduce that order and regularity in the appearance which we entitle "nature". We could never find them in appearances had we not ourselves, by the nature of our own mind, originally set them there.
There is a quickness of perception in some, a nicety in the discernment of character, a natural penetration, in short, which no experience in others can equal.
Bigotry doesn't care about state or regional lines. It's all over the place. But fortunately there are also really excellent human beings all over the place, too. So it's about perception and balance sometimes I think.