But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.
I am beginning with the young. We older ones are used up. Yes, we are old already. We are rotten to the marrow. We have no unrestrained instincts left. We are cowardly and sentimental. We are bearing the burden of a humiliating past, and have in our blood the dull recollection of serfdom and servility. But my magnificent youngsters! Are there finer ones anywhere in the world? Look at these young men and boys! What material! With them, I can make a new world.
For a people, as for an individual, it is tragic to have ambitions and to lack both the means essential to their fulfillment and any hope of acquiring those means.
A car for the people, an affordable Volkswagen, would bring great joy to the masses and the problems of building such a car must be faced with courage.
When an opponent declares, "I will not come over to your side," I calmly say, "Your child belongs to us already...What are you? You will pass on. Your descendants, however, now stand in the new camp. In a short time they will know nothing else but this new community."
Today Christians ... stand at the head of [this country]... I pledge that I never will tie myself to parties who want to destroy Christianity .. We want to fill our culture again with the Christian spirit ... We want to burn out all the recent immoral developments in literature, in the theater, and in the press - in short, we want to burn out the poison of immorality which has entered into our whole life and culture as a result of liberal excess during the past ... (few) years.
From millions of men . . . one man must step forward who with apodictic force will form granite principles from the wavering idea-world of the broad masses and take up the struggle for their sole correctness, until from the shifting waves of a fre thought-world there will arise a brazen cliff of solid unity in faith and will.
A sharp difference should exist between general education and specialized knowledge. As particularly today the latter threatens more and more to sink into the service of pure Mammon, general education, at least in its more ideal attitude, must be retained as a counterweight.
I soon realized that the correct use of propaganda is a true art which has remained practically unknown to the bourgeois parties. Only the Christian- Social movement, especially in Lueger's time achieved a certain virtuosity on this instrument, to which it owed many of its success.
Only in the struggle between two philosophies can the weapon of brutal force, persistently and ruthlessly applied, lead to a decision for the side it supports.
By helping to raise man above the level of bestial vegetation, faith contributes in reality to the securing and safeguarding of his existence. Take away from present-day mankind its education-based, religious-dogmatic principles- or, practically speaking, ethical-moral principles- by abolishing this religious education, but without replacing it by an equivalent, and the result will be a grave shock to the foundations of their existence.