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Al Ries Quotes
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Al Ries Quotes 39
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- Good things happen when you narrow your focus.
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- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- War and marketing have many similarities.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- A brand should strive to own a word in the mind of the consumer.
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- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- The crucial ingredient in the success of any brand is its claim to authenticity.
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- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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- Advertising is the way great brands get to be great brands.
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- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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- The best way to make news is to announce a new category, not a new product.
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- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- Branding is simply a more efficient way to sell things.
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