Al Ries Quotes, Cancer Quotes, Light Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

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Tags : Al Ries Quotes , Successful Quotes , People Quotes

A brand should strive to own a word in the mind of the consumer.

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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

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Tags : Al Ries Quotes , Mind Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

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Tags : Al Ries Quotes , Change Quotes , Trying Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes

The next generation product almost never comes from the previous generation.

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes

Good things happen when you narrow your focus.

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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

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Tags : Al Ries Quotes

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

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Tags : Al Ries Quotes , Law Quotes , Focus Quotes

It's better to be first in the mind than to be first in the marketplace.

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

The crucial ingredient in the success of any brand is its claim to authenticity.

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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes