As an atheist, I think there are lots of things religions get up to which are of value to non-believers - and one of those things is trying to be a bit better than we normally manage to be.
Perhaps because the origins of a certain kind of love lie in an impulse to escape ourselves and out weaknesses by an alliance with the beautiful and noble. But if the loved ones love us back, we are forced to return to ourselves, and are hence reminded of the things that had driven us into love in the first place. Perhaps it was not love we wanted after all, perhaps it was simply someone in whom to believe, but how can we continue to believe the the beloved now that they believe in us?
The origins and travels of our purchases remain matters of indifference, although to the more imaginative at least a slight dampness at the bottom of a carton, or an obscure code printed along a computer cable, may hint at processes of manufacture and transport nobler and more mysterious, more worthy of wonder and study, than the very goods themselves.