Our hypothetical rich client might even have ordered a Pommard, because it was listed at a higher price...He would have never learned [about other wines]. A man who is rich in his adolescence is almost doomed to be a dilettante at table. This is not because all millionaires are stupid but because they are not impelled to experiment.
All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.
The English mind is always in a rage. The intellect of the race is wasted in the sordid and stupid quarrels of second-rate politicians or third-rate theologians.