We have passed the age of the demagogue, the man who has little to say and says it loud. We have come to the age of the mystagogue or don, the man who has nothing to say, but says it softly and impressively in an indistinct whisper.
Our relationship with alcohol is a hologram for how human beings relate to the natural world. When you get to that level of brown liquor - an age distillate of a fermented thing, grain that we learned how to plant and make grow - it is in some ways the best expression of what humans are able to do. Nobody else can make that! And it's delicious.