The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective [propaganda] will be.
For I must not measure the speech of a statesman to his people by the impression which it leaves in a university professor, but by the effect it exerts on the people. And this alone gives the standard for the speaker's genius.
When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
Well, you know, News Corp is the only real media global - that has a global presence that's involved in TV production, in movies, in publishing, in newspapers, digital media, et cetera. So for a company like that to function, clearly it does not depend only on Rupert Murdoch or James Murdoch.
You're living in a matrix that's driven by social media. It's become glorified. You're suppose to be what you portray on social media, thats the perception.
Globalization combined with technology, combined with social media and constant information, have disrupted people's lives sometimes in very concrete ways; a manufacturing plant closes and suddenly an entire town no longer has what was the primary source of employment.
If I use the media, even with tricks, to publicize a black youth being shot in the back in Teaneck, New Jersey... then I should be praised for it, and it's more of a comment on them than me that it would take tricks to make them cover the loss of life.
Fighting by itself doesn't interest me anymore. I want to help people, the black people and I need any kind of media to spread my thought: God, charity, peace.
I am personally acquainted with hundreds of journalists, and the opinion of the majority of them would not be worth tuppence in private, but when they speak in print it is the newspaper that is talking (the pygmy scribe is not visible) and then their utterances shake the community like the thunders of prophecy.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.