Well, you know, News Corp is the only real media global - that has a global presence that's involved in TV production, in movies, in publishing, in newspapers, digital media, et cetera. So for a company like that to function, clearly it does not depend only on Rupert Murdoch or James Murdoch.
Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can't help but sounding like you're joking.
To whom should propaganda be addressed? To the scientifically trained intelligentsia or the less educated masses? It must be addressed always and exclusively to the masses.
The dumbing down of American is most evident in the slow decay of substantive content in the enormously influential media, the 30 second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance.
Social media has lots of benefits, but compared to Christianity, it tends to group people by interests. Religion puts you with people who have nothing in common except that you're human.
Young people know they are being betrayed by he mass electronic media. It caricatures them, caricatures others. It is not really about them though it targets them as consumers.
The idea to use backpacks came from my visit to Sichuan after the earthquake in May 2008. During the earthquake many schools collapsed. Thousands of young students lost their lives, and you could see bags and study material everywhere. Then you realize individual life, media, and the lives of the students are serving very different purposes. The lives of the students disappeared within the state propaganda, and very soon everybody will forget everything.
People want everything quick and now. We live in the age of social media and hyper digital. Tweets are published in less than a second, Safari pages load in less than three seconds.
With regard to the youth vote we should encourage them to partake in the process, making more use of our education system to show the role Government plays in their lives, but also utilise the youth media they relate to to better connect them to our message.
Recently I danced in a video spoof of the song 'Gangnam Style,' and it was quickly banned across multiple Chinese online video platforms. But the story still traveled all over the world, carried in hundreds of international media reports.
Globalization combined with technology, combined with social media and constant information, have disrupted people's lives sometimes in very concrete ways; a manufacturing plant closes and suddenly an entire town no longer has what was the primary source of employment.
We live in this world of tweeting, and social media, and anti-social media, and all the rest, so no matter what you say, there is going to be what people say is a firestorm. I don't know what a firestorm is.