Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.
Demonstration is also something necessary, because a demonstration cannot go otherwise than it does, ... And the cause of this lies with the primary premises/principles.
We ought to be able to persuade on opposite sides of a question; as also we ought in the case of arguing by syllogism: not that we should practice both, for it is not right to persuade to what is bad; but in order that the bearing of the case may not escape us, and that when another makes an unfair use of these reasonings, we may be able to solve them.
But it is not at all certain that this superiority of the many over the sound few is possible in the case of every people and every large number. There are some whom it would be impossible: otherwise the theory would apply to wild animals- and yet some men are hardly any better than wild animals.
Since we think we understand when we know the explanation, and there are four types of explanation (one, what it is to be a thing; one, that if certain things hold it is necessary that this does; another, what initiated the change; and fourth, the aim), all these are proved through the middle term.
Some things the legislator must find ready to his hand in a state, others he must provide. And therefore we can only say: May our state be constituted in such a manner as to be blessed with the goods of which fortune disposes (for we acknowledge her power): whereas virtue and goodness in the state are not a matter of chance but the result of knowledge and purpose. A city can be virtuous only when the citizens who have a share in the government are virtuous, and in our state all the citizens share in the government.
But a man's best friend is the one who not only wishes him well but wishes it for his own sake (even though nobody will ever know it): and this condition is best fulfilled by his attitude towards himself - and similarly with all the other attributes that go to define a friend. For we have said before that all friendly feelings for others are extensions of a man's feelings for himself.
It belongs to small-mindedness to be unable to bear either honor or dishonor, either good fortune or bad, but to be filled with conceit when honored and puffed up by trifling good fortune, and to be unable to bear even the smallest dishonor and to deem any chance failure a great misfortune, and to be distressed and annonyed at everything. Moreover the small-minded man is the sort of person to call all slights an insult and dishonor, even those that are due to ignorance or forgetfulness. Small-mindedness is accompanied by pettiness, querulousness, pessimism and self-abasement.
Nor need it cause surprise that things disagreeable to the good man should seem pleasant to some men; for mankind is liable to many corruptions and diseases, and the things in question are not really pleasant, but only pleasant to these particular persons, who are in a condition to think them so.