True art and true science possess two unmistakable marks: the first, an inward mark, which is this, that the servitor of art and science will fulfil his vocation, not for profit but with self- sacrifice; and the second, an external sign, his productions will be intelligible to all the people whose welfare he has in view.
Most men appear to think that the art of despotic government is statesmanship, and what men affirm to be unjust and inexpedient in their own case they are not ashamed of practicing towards others; they demand just rule for themselves, but where other men are concerned they care nothing about it. Such behavior is irrational; unless the one party is, and the other is not, born to serve, in which case men have a right to command, not indeed all their fellows, but only those who are intended to be subjects; just as we ought not to hunt mankind, whether for food or sacrifice . .
Our German language has a word which in a magnificent way denotes conduct based on this spirit: doing one's duty [Pflichterfüllung]-which means serving the community instead of contenting oneself. We have a word for the basic disposition which underlies conduct of this kind in contrast to egoism and selfishness-idealism. By 'idealism' we mean only the ability of the individual to sacrifice himself for the whole, for his fellow men.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
You see, it's been our misfortune to have the wrong religion. Why didn't we have the religion of the Japanese, who regard sacrifice for the Fatherland as the highest good? The Mohammedan religion [Islam] too would have been more compatible to us than Christianity. Why did it have to be Christianity with its meekness and flabbiness?
You must be prepared for further efforts of mind and body and further sacrifices to great causes, if you are not to fall back into the rut if inertia, the confusion of aim and the craven fear of being great.
First Moloch, horrid king, besmirched in blood, Of Human sacrifice, and parent's tears, Though, for the noise of drums and timbrels loud, Their childrens' cries unheard, that passed through fire, To his grim idol.
…Faith forged in the furnace of trials and tears is marked by trust and testimony. Only God can count the sacrifice; only God can measure the sorrow; only God can know the hearts of those who serve Him.
Recognize in this bread what hung on the cross, and in this chalice what flowed from His side... whatever was in many and varied ways announced beforehand in the sacrifices of the Old Testament pertains to this one sacrifice which is revealed in the New Testament.
We must plunge heart and soul and body into the work. And until we are ready to sacrifice everything else to one Idea and to one alone, we never, never will see the Light.
Let us admit, without bitterness, that the individual has his distinct interests and can, without felony, stipulate for those interests and defend them. The present has its pardonable amount of egotism; momentary life has its claims, and cannot be expected to sacrifice itself incessantly to the future. The generation which is in its turn passing over the earth is not forced to abridge its life for the sake of the generations, its equals after all, whose turn shall come later on.
The conscientious objector is a revoultionary. On deciding to disobey the law he sacrifices his personal interests to the most important cause of working for the betterment of society.