Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
The purpose of a work of fiction is to appeal to the lingering after-effects in the reader's mind as differing from, say, the purpose of oratory or philosophy which respectively leave people in a fighting or thoughtful mood.
It's just because I love the past that I want this house to look back on its glamourous moment of youth and beauty, and I want its stairs to creak as if to the footsteps of women with hoop skirts and men in boots and spurs. But they've made it into a blondined, rouged-up old woman of sixty.
There was one of his lonelinesses coming, one of those times when he walked the streets or sat, aimless and depressed, biting a pencil at his desk. It was a self-absorption with no comfort, a demand for expression with no outlet, a sense of time rushing by, ceaselessly and wastefully - assuaged only by that conviction that there was nothing to waste, because all efforts and attainments were equally valueless.
Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men.