If I had been an Italian I am sure that I should have been whole-heartedly with you from the start to finish in your triumphant struggle against the bestial appetites and passions of Leninism.
Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
It is arguable whether the human race have been gainers by the march of science beyond the steam engine. Electricity opens a field of infinite conveniences to ever greater numbers, but they may well have to pay dearly for them. But anyhow in my thought I stop short of the internal combustion engine which has made the world so much smaller. Still more must we fear the consequences of entrusting a human race so little different from their predecessors of the so-called barbarous ages such awful agencies as the atomic bomb. Give me the horse.