The very highest is barely known.
Then comes that which people know and love,
Then that which is feared,
Then that which is despised.
Who does not trust enough will not be trusted.
What is a good man but a bad man's teacher? What is a bad man but a good man's job? If you do not remember this, You will get lost, No matter how intelligent you are. It is the great secret.
In the Golden Age, Rulers were unknown. In the following age Rulers were loved and praised. Next came the age When rulers were feared. Finally the age When rulers are hated.
The fourth (of the four cardinal virtues) is supportiveness: this manifests as service to others without expectation of reward. (Paraphrased: Such service is not a mere conforming to some external rule of behavior, but instead a manifestation of your original nature).
Arms are instruments of ill omen.... When one is compelled to use them, it is best to do so without relish. There is no glory in victory, and to glorify it despite this is to exult in the killing of men.... When great numbers of people are killed, one should weep over them with sorrow. When victorious in war, one should observe mourning rites.
To produce things and to rear them,
To produce, but not to take possession of them,
To act, but not to rely on one's own ability,
To lead them, but not to master them -
This is called profound and secret virtue.