The very highest is barely known.
Then comes that which people know and love,
Then that which is feared,
Then that which is despised.
Who does not trust enough will not be trusted.
When superior people hear of the Way, they carry it out with diligence. When middling people hear of the Way, it sometimes seems to be there, sometimes not. When lesser people hear of the Way, they ridicule it greatly. If they didn't laugh at it, it wouldn't be the Way.
There is something obscure which is complete before heaven and earth arose; tranquil, quiet, standing alone without change, moving without peril. It could be the mother of everything. Not knowing its name, I call it Tao.