If the people are governed by laws and punishment is used to maintain order, they will try to avoid the punishment but have no sense of shame. If they are governed by virtue and rules of propriety are used to maintain order, they will have a sense of shame and will become good as well.
Great as heaven and earth are, men still find some things in them with which to be dissatisfied. Thus it is that, were the superior man to speak of his way in all its greatness, nothing in the world would be found able to embrace it, and were he to speak of it in its minuteness, nothing in the world would be found able to split it.
If a man remembers what is right at the sign of profit, is ready to lay down his life in the face of danger, and does not forget sentiments he has repeated all his life when he has been in straitened circumstances for a long time, he may be said to be a complete man.
Tsze-Kung asked, “Is there one word with which to act in accordance throughout a lifetime?” The Master said, “Is not reciprocity such a word? What you do not want done to yourself, do not do to others.