We think that we are generous because we credit our neighbor with those virtues that are likely to benefit ourselves. We praise the banker that we may overdraw our account, and find good qualities in the highwayman in the hope that he may spare our pockets.
The sum total or Ishwara may be said to be All-good, Almighty, and Omniscient. These are obvious qualities, and need no argument to prove, from the very fact of totality.
All tastes have the quality of being in some way artificial and invented. The secret of life is to have enough detachment from your tastes and your values to see that they are a little bit absurd.