I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other desserts. They advertise the bejeeezus out of yogurt, but I haven't seen one pie commercial.
It should be like a salmon taking to open water. I've done so much morning radio that I won't be overwhelmed by it, but it's still going to be a challenge.
The shuttle is the worst $20 you'll ever save. It adds 90 minutes to whatever a Town Car or cab would have been. You have the unenviable choice between being dropped off last or being dropped off first and having a bunch of losers who can't afford cab fare and have no friends or loved ones with cars knowing exactly where you live.