(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!
We are asking a really fundamental question whether thought can ever be creative. If thought is not the ground of creation then what is creation? Is love the only factor that is creative?
Russian forests crash down under the axe, billions of trees are dying, the habitations of animals and birds are laid waste, rivers grow shallow and dry up, marvelous landscapes are disappearing forever.... Man is endowed with creativity in order to multiply that which has been given him; he has not created, but destroyed. There are fewer and fewer forests, rivers are drying up, wildlife has become extinct, the climate is ruined, and the earth is becoming ever poorer and uglier.
The human body has two ends on it: one to create with and one to sit on. Sometimes people get their ends reversed. When this happens they need a kick in the seat of the pants.
Love is power, the purest power and the greatest power: Love is God. Nothing can be higher than that. But this power is not a desire to enslave others, this power is not a destructive force. This power is the very source of creation. This power is creativity. And this power will transform you totally into a new being. It has no concern with anybody. Its whole concern is to bring your seeds to their ultimate flowering.