I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
A society's competitive advantage will come not from how well its schools teach the multiplication and periodic tables, but from how well they stimulate imagination and creativity.
I have never accepted what many people have kindly said - namely that I inspired the nation. Their will was resolute and remorseless, and as it proved, unconquerable. It fell to me to express it.
When we read of human beings behaving in certain ways, with the approval of the author, who gives his benediction to this behavior by his attitude towards the result of the behavior arranged by himself, we can be influenced towards behaving in the same way.
Every really able man, in whatever direction he works - a man of large affairs, an inventor, a statesman, an orator, a poet, a painter - if you talk sincerely with him, considers his work, however much admired, as far short of what it should be. What is this Better, this flying Ideal, but the perpetual promise of his Creator?
You can't use up creativity, creative thinking builds on itself and increases the creativity of the thinker...You can't use up creativity. The more you use, the more you have.
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.