The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective [propaganda] will be.
What I intend to do is uphold a standard of intellectual seriousness on the right. [These books] should be written in a way that they are serious, soberly argued, well researched, and make a respectable case-agree or disagree.
Intellectual tasting of life will not supersede muscular activity. If a man should consider the nicety of the passage of a piece of bread down his throat, he would starve.
The intellectual man requires a fine bait; the sots are easily amused. But everybody is drugged with his own frenzy, and the pageant marches at all hours, with music and banner and badge.