Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.
Beauty depends on size as well as symmetry. No very small animal can be beautiful, for looking at it takes so small a portion of time that the impression of it will be confused. Nor can any very large one, for a whole view of it cannot be had at once, and so there will be no unity and completeness.
To the attentive eye, each moment of the year has its own beauty, and in the same fields, it beholds, every hour, a picture which was never seen before, and which shall never be seen again.
Nothing is arbitrary, nothing is insulated in beauty. It depends forever on the necessary and the useful. The plumage of the bird, the mimic plumage of the insect, has a reason for its rich colors in the constitution of the animal. Fitness is so inseparable an accompaniment of beauty, that it, has been taken for it.
If I could write the beauty of your eyes And in fresh numbers number all your graces, The age to come would say, 'This poet lies; Such heavenly touches ne'er touch'd earthly faces.'
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.