Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Try to relax, and you will find out that you feel more tense than ever. Try harder and you will feel more tense and more tense. Relaxation is not a consequence, is not a result of some activity; it is the glow of understanding. This is the first thing I would like to relate to you: life is purposeless. It is very hard to accept it. And why is it so hard to accept that life is purposeless? It is hard because without purpose the ego cannot exist. It is hard to conceive that life has no goal because without any goal being there, there is no point in having a mind, in having an ego.
The ideals which have always shone before me and filled me with the joy of living are goodness, beauty, and truth. To make a goal of comfort or happiness has never appealed to me; a system of ethics built on this basis would be sufficient only for a herd of cattle.
The goal lies away from the sensual world. It is not a rejection of the sensual world, but understanding it so well that we no longer seek it as an end in itself. We no longer expect the sensory world to satisfy us. We no longer demand that sensory consciousness be anything other than an existing condition that we can use skillfully according to time and place.
I was originally supposed to become an engineer but the thought of having to expend my creative energy on things that make practical everyday life even more refined, with a loathsome capital gain as the goal, was unbearable to me.