I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
If you see something is going wrong within politics and the world today, then some Hip Hop artist is gonna come along and get straight with it. If they think that there's a lot of racism going on then there's another Hip Hop artist who's gonna come out and speak their mind.
I want to go and see things as a fan again. I am a fan, but I can't remember what it feels like to be a fan anymore. Because I've become an artist. I've become the artist.
Beauty is for the artist something outside all orders of rank, because in beauty opposites are tamed; the highest sign of power, namely power over opposites; moreover, without tension: - that violence is no longer needed: that everything follows, obeys, so easily and so pleasantly - that is what delights the artist's WILL TO POWER.
A man of intellect is like an artist who gives a concert without any help from anyone else, playing on a single instrument--a piano, say, which is a little orchestra in itself. Such a man is a little world in himself; and the effect produced by various instruments together, he produces single-handed, in the unity of his own consciousness. Like the piano, he has no place in a symphony; he is a soloist and performs by himself--in soli tude, it may be; or if in the company with other instruments, only as principal; or for setting the tone, as in singing.
You have too take from each artist what works for you, and then create your own sound. You put different combinations in the mix and it becomes something unique in the end.