My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
The artist who could disentangle the subtle soul of the image from its mesh of defining circumstances most exactly and 're-embody' it in artistic circumstances chosen as the most exact for it in its new office, he was the supreme artist.
Artists and creative workers - people who have accomplished work worthwhile have had a very high sense of the way to do things. They haven't been contented with mediocrity. They haven't confined themselves to the beaten tracks; they have never been satisfied to do things just as others do them, but always a little better. Few are those who see with their own eyesand feel with their own hearts.
They are always asking a writer why he does not write like somebody else, or a painter why he does not paint like somebody else, quite oblivious of the fact that if either of them did anything of the kind he would cease to be an artist.
Without fail, every cartoonist that I asked advice from bent over backward to be helpful and encouraging. It took many forms: some of it was just an implicit acceptance, like being invited along to the dinner with all of the good cartoonists, or sitting down at a drafting table with an artist and him showing me how to draw backgrounds and perspectives.
If you see something is going wrong within politics and the world today, then some Hip Hop artist is gonna come along and get straight with it. If they think that there's a lot of racism going on then there's another Hip Hop artist who's gonna come out and speak their mind.