'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.
Even though I'm out there as an artist, I continue droppin' mixtapes, I continue doin' this and continue showin' DJs love personally. That's why I continue doin' a lot of things other artists don't do.
The easy part of being an artist is figuring out the message that everyone else is ready to hear. The hard part is waiting for the proper lull to make the announcement.
Record industry's not so much against artists, but certain people are just wicked people that sit up in the industry who go against the artist. The thing is, if you're in the recording business, where's our health benefits? Where's the royalties from when you put stuff on labels in different countries? And now, with all these 500 cable channels, you want your mechanical royalties, your licensing. There's so much technology that you've got to stay on top. They always try to tell you, "Oh, don't worry about the business side, just do the music."
Well, a lot of people within government and big business are nervous of Hip Hop and Hip Hop artists, because they speak their minds. They talk about what they see and what they feel and what they know. They reflect what's around them.
If you are a cabaret artist and you are mostly singing other people's songs, you're asking them to rethink a song, listen to it in a different way. The most impact you can have while asking them to re-listen to a song is if it's a song they know very well.
There are selections so acute that they come to define a place, with the result that we can no longer travel through that landscape without being reminded of what a great artist noticed there.
I've noticed in my life that as you work on more things with more people, you spend less time hanging out with other people who are artists, creative people who give you a sense of family.
The influence that Oakland has on my sound is about 90%. There's so many different elements to Oakland. Of course you have the street elements, but then you also have the culture and there's so much culture around. It's a competitive city, it's full of just great artists and talent. It gave me the confidence, the passion, the realness I try my hardest to portray, so it has had about 90% influence on me.
The artist usually sets out -- or used to -- to point a moral and adorn a tale. The tale, however, points the other way, as a rule. Two blankly opposing morals, the artist's and the tale's. Never trust the artist. Trust the tale. The proper functions of a critic is to save the tale from the artist who created it.