I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
I'm one of the artists that even though I love my soulful stuff, I love to turn up and have a good time and that's another side of me. As long as it doesn't veer away from who I am, I'm down with it.
Naturally one would rather be a broad artist with power to evoke beauty from every phase of experience--but when one unmistakably isn't such an artist, there's no sense in bluffing and faking and pretending that one is.
You are right in demanding that an artist approach his work consciously, but you are confusing two concepts: the solution of a problem and the correct formulation of a problem. Only the second is required of the artist.
The artist usually sets out -- or used to -- to point a moral and adorn a tale. The tale, however, points the other way, as a rule. Two blankly opposing morals, the artist's and the tale's. Never trust the artist. Trust the tale. The proper functions of a critic is to save the tale from the artist who created it.
You have too take from each artist what works for you, and then create your own sound. You put different combinations in the mix and it becomes something unique in the end.
When people see me struggling on paper, I think it invites an almost collaborative relationship with the outside world, and that includes readers and other artists.
I have desired, like every artist, to create a little world out of the beautiful, pleasant, and significant things of this marred and clumsy world, and to show in a vision something of the face of Ireland to any of my own people who would look where I bid them. I have therefore written down accurately and candidly much that I have heard and seen, and, except by way of commentary, nothing that I have merely imagined.
The moment artists can just do what they love to do then music will go right back to where it used to be. I mean back in the '60s and '70s and '80s, that's what it was.
While the aesthetics of consumption (photographic or otherwise) requires a heroicized myth of the artist, the exemplary practice of the player-off codes requires only an operator, a producer, a scriptor, or a pasticheur.
Who is the best rapper ever? I'll probably have to say Eminem. I would definitely say Eminem. He came from a whole another culture, literally. Mastered it, outsold everybody and he did every kind of record imaginable. He could take any topic and make a song out of it. I haven't seen any artist do that yet.
Ability to download music for free might not be positive for the artists to get royalties, but in some ways it's still good that people can get your music, and hopefully in the course of that, people will want to see you live, around the world shows. It might get you to where you get to travel all over the planet. 'Cause now people are hungry: "Oh, I wanna see this guy, I wanna hear this music live, I wanna see if they're gonna remix it or funk it up differently when I see them."