My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
I've always sort of marveled at our ability to chat and match, because of, I come, honestly I think of myself of as a little bit of hack, and think like that, and I think of her [Mia Michaels] as an artist.
You have too take from each artist what works for you, and then create your own sound. You put different combinations in the mix and it becomes something unique in the end.
I have desired, like every artist, to create a little world out of the beautiful, pleasant, and significant things of this marred and clumsy world, and to show in a vision something of the face of Ireland to any of my own people who would look where I bid them. I have therefore written down accurately and candidly much that I have heard and seen, and, except by way of commentary, nothing that I have merely imagined.
They are always asking a writer why he does not write like somebody else, or a painter why he does not paint like somebody else, quite oblivious of the fact that if either of them did anything of the kind he would cease to be an artist.
There's a bunch of songs that I call B-sides on the record that you could argue could maybe have some potential commercial success with another artist, but for me, they just felt really whack.