The artist usually sets out -- or used to -- to point a moral and adorn a tale. The tale, however, points the other way, as a rule. Two blankly opposing morals, the artist's and the tale's. Never trust the artist. Trust the tale. The proper functions of a critic is to save the tale from the artist who created it.
My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
No artist knows in his own lifetime whether what he does will be the slightest good, because it takes at least seventy-five to a hundred years before the thing begins to sort itself out.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
The mind of an artist, in order to achieve the prodigious effort of freeing whole and entire the work that is in him, must be incandescent...there must be no obstacle in it, no foreign matter unconsumed.
This is the fundamental idea of culture, insofar as it sets but one task for each of us: to further the production of the philosopher, of the artist, and of the saint within us and outside us, and thereby to work at the consummation of nature.
Ability to download music for free might not be positive for the artists to get royalties, but in some ways it's still good that people can get your music, and hopefully in the course of that, people will want to see you live, around the world shows. It might get you to where you get to travel all over the planet. 'Cause now people are hungry: "Oh, I wanna see this guy, I wanna hear this music live, I wanna see if they're gonna remix it or funk it up differently when I see them."