A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this.
Things which we see are not by themselves what we see ... It remains completely unknown to us what the objects may be by themselves and apart from the receptivity of our senses. We know nothing but our manner of perceiving them.
Rather, my perceptions about how we solve problems in health care or education span across a whole range of areas. And I want to try to capture that complexity.
Out of the multitude of our sense experiences we take, mentally and arbitrarily, certain repeatedly occurring complexes of sense impression (partly in conjunction with sense impressions which are interpreted as signs for sense experiences of others), and we attribute to them a meaning the meaning of the bodily object.
There is a quickness of perception in some, a nicety in the discernment of character, a natural penetration, in short, which no experience in others can equal.
The feeling of being happy or unhappy rarely depends on our absolute state, but on our perception of the situation, on our capacity to be satisfied with what we have.