A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
In every true searcher of Nature there is a kind of religious reverence, for he finds it impossible to imagine that he is the first to have thought out the exceedingly delicate threads that connect his perceptions
Considered logically this concept is not identical with the totality of sense impressions referred to; but it is an arbitrary creation of the human (or animal) mind.
We ourselves introduce that order and regularity in the appearance which we entitle "nature". We could never find them in appearances had we not ourselves, by the nature of our own mind, originally set them there.
The proper stuff of fiction' does not exist; everything is the proper stuff of fiction, every feeling, every thought; every quality of brain and spirit is drawn upon; no perception comes amiss.
Illness is a part of every human being's experience. It enhances our perceptions and reduces self-consciousness. It is the great confessional; things are said, truths are blurted out which health conceals.
We must remember that we do not observe nature as it actually exists, but nature exposed to our methods of perception. The theories determine what we can or cannot observe...Reality is an illusion, albeit a persistent one.
The feeling of being happy or unhappy rarely depends on our absolute state, but on our perception of the situation, on our capacity to be satisfied with what we have.
Perception without the word, which is without thought, is one of the strangest phenomena. Then the perception is much more acute, not only with the brain, but also with all the senses. Such perception is not the fragmentary perception of the intellect nor the affair of the emotions. It can be called a total perception, and it is part of meditation.
Do you love me? Means at last do you see the same truth I see? If you do, we are happy together; but when presently one of us passes into the perception of a new truth, we are divorced and the force of all nature cannot hold us to each other.