Man desired concord; but nature knows better what is good for his species; she desires discord. Man wants to live easy and content; but nature compels him to leave ease... and throw himself into roils and labors.
A nation like China has become one of the biggest production fields for exporting cheap labor, which also re-questions our history and past, re-questions human desire, and the human illusions of the past.
Of course you want to be rich and famous. It's natural. Wealth and fame are what every man desires. The question is: What are you willing to trade for it?
It (Tao) is eternally without desire. So, it can be called small. All things return to it, although it does not make itself their ruler. So, it can be called great.
There is the desire of a consumer society to have no learning curves. This tends to result in very dumbed-down products that are easy to get started on, but are generally worthless and/or debilitating.
Now old desire doth in his deathbed lie,
And young affection gapes to be his heir;
That fair for which love groan'd for and would die,
With tender Juliet match'd, is now not fair.
For if you know what you want, and will be content with it, you can be trusted. But if you do not know, your desires are limitless and no one can tell how to deal with you. Nothing satisfies an individual incapable of enjoyment.