The secret to being successful is to find a way to bring yourself through, even in your stories. People are looking for the essence of your truth. When you can bring your own truth to it, that's when it works.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
The soul is the cause or source of the living body. The terms cause and source have many senses. But the soul is the cause of its body alike in all three senses which we explicitly recognize. It is (a) the source or origin of movement, it is (b) the end, it is (c) the essence of the whole living body.
The essence and foundation of House of Commons debating is formal conversation. The set speech, the harangue addressed to constituents, or to the wider public out of doors, has never succeeded much in our small wisely-built chamber. To do any good you have got to get down to grips with the subject and in human touch with the audience.
Art is limitation; the essence of every picture is the frame. If you draw a giraffe, you must draw him with a long neck. If in your bold creative way you hold yourself free to draw a giraffe with a short neck, you will really find that you are not free to draw a giraffe.
Every time you suppress some part of yourself or allow others to play you small, you are in essence ignoring the owner's manual your creator gave you and destroying your design.
For a time it seemed inevitable that the surging tide of agnosticism and materialism would sweep all before it. There were those who did not dare utter what they thought. Many thought the case hopeless and the cause of religion lost once and for ever. But the tide has turned and to the rescue has come - what? The study of comparative religions. By the study of different religions we find that in essence they are one.
I think that where I've gotten frustrated during the course of my presidency has never been because I was getting pushed too hard by activists to see the justness of a cause or the essence of an issue.
Poverty and slavery are thus only two forms ofthe same thing, the essence of which is that a man's energies are expended for the most part not on his own behalf but on that of others.