Jorge Luis Borges had the soapbox and the authority to complain about this myopic understanding of the duty of Latin American writers, which sometimes forecloses their unique modernism and experience of modernization in favor of a mythic past or an artificially constructed ideal national subject. So likewise in João Gilberto Noll, readers shouldn't expect samba and Carnival and football. The Brazilian national identity is not one of his primary concerns.
It's named the Lombardi Trophy for a reason, because we play and live in Titledown. We've got the best fans, and I can't wait to go home and see those fans and bring home the Lombardi Trophy.
How on earth can otherwise sensible people get so involved in a football game? You could measure the lasting impact on the lives of the people who played it at just about zero.
One of my favourite contemporary fiction writers is a Texan, Ben Fountain. His extraordinary novel, Billy Lynn's Long Half-Time Walk, all takes place within the half-time show at a Dallas Cowboys football game. No one has better summed up the American appetite for spectacle, the link between sports and politics, and the absolute madness of George W. Bush's Iraq War.
The game of business used to be like football: size mattered. Then it changed to basketball: speed and agility. Today, business is more like chess. Customer priorities change continually, and the signals given by these changes are vital clues to the next cycle of growth.