People are very proud of Newcastle, very proud to come from here. This is a working class City and they just want to enjoy themselves and live life to the full. They work all week, pick their wages up at the end of the week and they spend it over a weekend by having a good time and watching the football. That's our life.
In doing your work in the great world, it is a safe plan to follow a rule I once heard on the football field: Don't flinch, don't fall; hit the line hard.
One of my favourite contemporary fiction writers is a Texan, Ben Fountain. His extraordinary novel, Billy Lynn's Long Half-Time Walk, all takes place within the half-time show at a Dallas Cowboys football game. No one has better summed up the American appetite for spectacle, the link between sports and politics, and the absolute madness of George W. Bush's Iraq War.
The way to be successful is through preparation. It doesn't just happen. You don't wake up one day and discover you're a lawyer any more than you wake up as a pro football player. It takes time.
It's named the Lombardi Trophy for a reason, because we play and live in Titledown. We've got the best fans, and I can't wait to go home and see those fans and bring home the Lombardi Trophy.
The game of business used to be like football: size mattered. Then it changed to basketball: speed and agility. Today, business is more like chess. Customer priorities change continually, and the signals given by these changes are vital clues to the next cycle of growth.