The game of business used to be like football: size mattered. Then it changed to basketball: speed and agility. Today, business is more like chess. Customer priorities change continually, and the signals given by these changes are vital clues to the next cycle of growth.
To borrow a simile from the football field, we believe that men must play fair, but that there must be no shirking, and that the success can only come to the player who hits the line hard.
It's named the Lombardi Trophy for a reason, because we play and live in Titledown. We've got the best fans, and I can't wait to go home and see those fans and bring home the Lombardi Trophy.
I always believe in going hard at everything, whether it is Latin or mathematics, boxing or football, but at the same time I want to keep the sense of proportion. It is never worth while to absolutely exhaust one's self or to take big chances unless for an adequate object. I want you to keep in training the faculties which would make you, if the need arose, able to put your last ounce of pluck and strength into a contest. But I do not want you to squander these qualities.
People are very proud of Newcastle, very proud to come from here. This is a working class City and they just want to enjoy themselves and live life to the full. They work all week, pick their wages up at the end of the week and they spend it over a weekend by having a good time and watching the football. That's our life.