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Al Ries Quotes
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Al Ries Quotes 39
- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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- Branding is simply a more efficient way to sell things.
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- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- Good things happen when you narrow your focus.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- War and marketing have many similarities.
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- It's better to be first in the mind than to be first in the marketplace.
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- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- The most powerful concept in marketing is owning a word in the prospects mind.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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- Advertising is the way great brands get to be great brands.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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