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Al Ries Quotes
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Al Ries Quotes 39
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes
- The Internet is the ultimate in brand-centered buying.
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- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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- It's better to be first in the mind than to be first in the marketplace.
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Tags : Al Ries Quotes , Business Quotes , Mind Quotes
- Branding is simply a more efficient way to sell things.
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- The most powerful concept in marketing is owning a word in the prospects mind.
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- Good things happen when you narrow your focus.
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- The crucial ingredient in the success of any brand is its claim to authenticity.
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- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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- The best way to make news is to announce a new category, not a new product.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes