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Al Ries Quotes
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Al Ries Quotes 39
- A brand should strive to own a word in the mind of the consumer.
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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes
- It's better to be first in the mind than to be first in the marketplace.
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- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- The next generation product almost never comes from the previous generation.
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- Good things happen when you narrow your focus.
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- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- The Internet is the ultimate in brand-centered buying.
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- Advertising is the way great brands get to be great brands.
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- The best way to make news is to announce a new category, not a new product.
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- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- The crucial ingredient in the success of any brand is its claim to authenticity.
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- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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