Al Ries Quotes, News Quotes, Way Quotes

The best way to make news is to announce a new category, not a new product.

5 years ago

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Tags : Al Ries Quotes , News Quotes , Way Quotes

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

5 years ago

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When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

5 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

5 years ago

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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

5 years ago

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It's better to be first in the mind than to be first in the marketplace.

5 years ago

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Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

5 years ago

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

5 years ago

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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes

Branding is simply a more efficient way to sell things.

5 years ago

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The crucial ingredient in the success of any brand is its claim to authenticity.

5 years ago

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War and marketing have many similarities.

5 years ago

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Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

5 years ago

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What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

5 years ago

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Everyone is interested in what‘s new. Few people are interested in what‘s better.

5 years ago

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A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

5 years ago

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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

5 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

5 years ago

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

5 years ago

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If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

5 years ago

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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes