Al Ries Quotes, Marketing Quotes, Timing Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

5 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

Branding is simply a more efficient way to sell things.

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Tags : Al Ries Quotes , Way Quotes , Branding Quotes

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

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The Internet is the ultimate in brand-centered buying.

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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

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A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

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Tags : Al Ries Quotes , Names Quotes , Mind Quotes

The best way to make news is to announce a new category, not a new product.

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The next generation product almost never comes from the previous generation.

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

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Tags : Al Ries Quotes , Two Quotes , Three Quotes

War and marketing have many similarities.

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What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

5 years ago

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Tags : Al Ries Quotes , Successful Quotes , People Quotes

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

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The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

5 years ago

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

5 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes