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Al Ries Quotes
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Al Ries Quotes 39
- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes
- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- It's better to be first in the mind than to be first in the marketplace.
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Tags : Al Ries Quotes , Business Quotes , Mind Quotes
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Tags : Al Ries Quotes , Business Quotes , Want Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes
- A brand should strive to own a word in the mind of the consumer.
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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes
- It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes
- The best way to make news is to announce a new category, not a new product.
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Tags : Al Ries Quotes , News Quotes , Way Quotes
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- Branding is simply a more efficient way to sell things.
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Tags : Al Ries Quotes , Way Quotes , Branding Quotes
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Tags : Al Ries Quotes , Leader Quotes , Important Quotes
- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes