Tell the truth boldly, whether it hurts or not. Never pander to weakness. If truth is too much for intelligent people and sweeps them away, let them go; the sooner the better.
When a pure devotee or spiritual master speak, what he says should be accepted as having been directly spoken by the Supreme Personality of Godhead in the Parampara System.
If you know somebody is going to be awfully annoyed by something you write, that's obviously very satisfying, and if they howl with rage or cry, that's honey.