Stupid women, and all are stupid, think the first winning of the man the final victory. Then they settle down and grow fat, and stale, and dead, and heartbroken. Alas, they are so stupid. But you, little infant-woman with your first victory, you must make your love-life an unending chain of victories. Each day you must win your man again. And when you have won the last victory, when you can find no more to win, then ends love. Finis is written, and your man wanders in strange gardens.
Against war one might say that it makes the victor stupid and the vanquished malicious. In its favor, that in producing these two effects it barbarizes, and so makes the combatants more natural. For culture it is a sleep or a wintertime, and man emerges from it stronger for good and for evil.
The ant, who has toiled and dragged a crumb to his nest, will furiously defend the fruit of his labor, against whatever robber assails him. So plain, that the most dumb and stupid slave that ever toiled for a master, does constantly know that he is wronged.
People are not stupid. They believe things for reasons. The last way for skeptics to get the attention of bright, curious, intelligent people is to belittle or condescend or to show arrogance toward their beliefs.
The best generals I have known were... stupid or absent-minded men. Not only does a good army commander not need any special qualities, on the contrary he needs the absence of the highest and best human attributes - love, poetry, tenderness, and philosophic inquiring doubt. He should be limited, firmly convinced that what he is doing is very important (otherwise he will not have sufficient patience), and only then will he be a brave leader. God forbid that he should be humane, should love, or pity, or think of what is just and unjust.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.